Tableau Software, the global leader in rapid-fire business intelligence software, today announced that Zynga, a leading provider of social games, selected Tableau to enable rapid data visualization and real-time interactive data analysis.
With more than 235 million active users playing games like FarmVille, Zynga Poker, and Mafia Wars on social networks such as Facebook and MySpace, as well as on mobile devices like the iPhone, Zynga is one of the largest social game developers in the world. To uncover insights from the massive volume of game data captured every day, which can be up to 3 Terabytes of data daily, Tableau Software helps Zynga get strategic value from their data by using Tableau’s interactive analytics and advanced visualization.
“Analytics are core to our business — Zynga’s 235 million active users produce a huge volume of data which our analysts use to improve the game experience for our users” said Ken Rudin, General Manager of Analytics for Zynga. “We need a business intelligence solution that will enable any of our employees to quickly analyze and understand how our user and game data can be leveraged to help us create the most compelling social games. Tableau Software was the ideal choice for a number of reasons; it’s powerful, highly interactive, easy to integrate into our existing infrastructure and makes it much easier to identify actionable insights and share them throughout the company.”
Zynga will deploy Tableau’s rapid-fire business intelligence suite. Tableau’s award-winning products provide browser-based business analytics anyone can use. People connect to virtually any data source and rapidly create interactive dashboards, reports and visualizations. In just a few clicks, they can share their work so that anyone using a browser can interact and benefit from the live analytics. Tableau is a replacement of the slow pace and rigidity of traditional business intelligence software.
“With the amount of data Zynga captures daily, our rapid-fire business intelligence and business analytics capabilities match Zynga’s analytical prowess uniquely,” said Tableau’s CEO and co-founder Christian Chabot. “With Tableau, Zynga can unearth vast amounts of user data in real-time, which will enable them to quickly make product decisions focused on creating the best social gaming experience.”
Source:http://www.vizworld.com/2010/05/zynga-chooses-tableau-software-analytics-visualization/
