SHARES in accounting software marketer Reckon slumped yesterday after the disclosure it will be breaking up with US supplier Intuit.
Reckon has been seeking to boost its online presence, but was unable to agree on a strategy with Intuit.
Investors dumped Reckon stock on the news, announced mid-afternoon, with the shares closing down a sharp 6 per cent, shedding 24¢ to finish at $2.24, with more than 2.9 million shares changing hands.
The sell-off wiped out the recent run-up in the share price from the $2.30 mark on improving optimism over its earnings outlook.
”The sharemarket is not our primary consideration,” Reckon chief executive Clive Rabie said. ”We had to decide what is in the best interests of our business.”
Reckon will have full access to the Intuit product suite until February 2014, after which it will be able to market its own variants of Intuit products, which centre on QuickBooks accounting software.
Reckon will save an annual $6 million in royalties to Intuit, but will bear the full cost of developing future products and will not be able to use the QuickBooks name.
Securities analysts were sanguine about the looming shift.
”It’s probably neutral for the shares,” Ord Minnett analyst Brad Dunn said. ”It will take the market time to digest the information.
”It is very generous of Intuit to allow Reckon to augment its product suite in the future, although Reckon will need to rebrand its product.”
Source:http://www.smh.com.au/business/software-marketer-and-us-partner-split-20120322-1vmu2.html

