Rally® today announced that it won a 2011 Eloqua Markie Award for Best Lead Nurturing Program. The Markie Awards recognize exceptional marketing and Revenue Performance Management innovation, vision and execution. Rally was selected from a competitive field of nearly 200 submissions across 20 categories.
Rally’s marketing team collaborated with prospects and customers to co-create automated ways to educate them on techniques for succeeding with Lean and Agile practices. These unique lead-nurturing communication tracks were designed to create value for each audience at every stage of their buying cycle. Nine distinct “drip tracks” enabled each group to receive highly relevant content, with some emails achieving impressive open rates of 34% and click-through rates of 21%.
Comments on the news:
“We work in a high-education buyer environment, and multiple teams collaborated on designing our nurturing campaigns with robust content and communities to back them up. In the true spirit of Agile, we continually inspect and adapt our programs to ensure their usefulness in the eyes of our customers,” said Rally’s Senior Marketing Operations Manager, Lisa Chen. “We get great feedback from both sales and our customers, and winning the Markie award for Best Lead Nurturing Program is icing on the cake.”
“A successful lead nurturing program helps potential buyers stay actively engaged with the brand and Rally took this concept to a whole new level,” said Eloqua CEO, Joe Payne. “By aligning multiple communications to varying stages of the buying cycle, Rally achieved tremendous results and our 2011 Best Lead Nurturing Program Markie.”
Source:http://www.sacbee.com/2011/11/01/4022287/rally-software-named-2011-markie.html

