PROS PRO +0.58% , a world leader in pricing and revenue management software, today announced its participation in the BigMachines BigIdeas 2011 Conference, scheduled for Oct. 23-25 at Chicago’s Swissotel.
PROS Senior Director for Pricing Science Neil Biehn, Ph.D., will address the conference in a delivery titled “Prescriptive Pricing Through Segmentation.” He will uncover how combining pricing optimization with configure-price-quote capabilities can drive even greater profitability for organizations. In his presentation, Biehn will also demonstrate how optimized pricing and quoting tools — augmented by PROS scientific segmentation — enhance sales teams’ confidence as they negotiate B2B transactions.
As technology partners, PROS and BigMachines focus on integrating the power of PROS prescriptive pricing software with the BigMachines B2B configure, price and quote platform.
“We appreciate the opportunity to present at the BigMachines conference, which is always a stellar event with a high-caliber audience,” said PROS Chief Marketing Officer Tim Girgenti. “Today we’re seeing a crisis in confidence among sales teams, as they deal with volatility in both currency and raw materials, and a competitive global market place. With optimized prescriptive pricing, we’re bringing confidence back to sales teams, enabling them to win, with the assurance that they’ve provided their customers with the right quotes and for the right products.”
“BigIdeas has become one of the largest cloud innovation conferences,” said Will Wiegler, vice president of marketing, BigMachines. “Together with our customers, partners and industry experts at the conference, we will examine the latest solutions and best practices to increase sales and improve business processes. Pricing optimization is a key part of the total solution for many leading companies, and I am sure it will be of interest to those in attendance. We look forward to PROS sharing their insights and expertise with the BigIdeas audience.”
About PROS
PROS Holdings, Inc. PRO +0.58% is a leading provider of prescriptive enterprise pricing and revenue management software products, specializing in price analytics, price execution, and price optimization. By using PROS’ software products, companies gain insight into their pricing strategies, identify pricing-based profit leaks, optimize their pricing decision making and improve their business processes and financial performance. PROS’ software products implement advanced pricing science, which includes operations research, forecasting and statistics. PROS high performance software architecture supports real-time high volume transaction processing and allows PROS to handle the processing and database requirements of the most sophisticated and largest customers, including customers with hundreds of simultaneous users and sub-second electronic transactions.
Source:http://www.marketwatch.com/story/pros-to-discuss-pricing-optimization-at-bigmachines-chicago-conference-2011-10-13?reflink=MW_news_stmp

