Nokia Siemens Networks has launched Service Quality Manager (SQM) and Performance Manager (PM) to assist operators to offer better broadband experience.
The new sophisticated tools are expected to help in broadening the information available to telecom operators to ensure their networks deliver an excellent mobile broadband experience.
Leveraging the software tool, mobile operators can see how well services are performing and prioritize network issues before they damage customer relationships. The tools provide the link between network performance and service experience, helping operators really understand what their customers are getting.
The SQM and PM tools complement Nokia Siemens Networks’ Customer Experience Management (CEM) portfolio.
The new software tools handle the growing complexity of data from mobile broadband networks.
Nokia Siemens claims that the tools enable more data to be processed more rapidly and more intelligently to support operators’ efforts to build closer relationships with their customers.
“Network and service quality are highly prized by customers with 60 percent of heavy users of mobile broadband expecting excellent network quality even if it costs a little more. Yet it is becoming more challenging for operators to deliver continuous customer satisfaction, because even on-target network key performance indicators (KPIs) do not always translate into top quality mobile broadband services,” said Mikko Hietanen, head of service and customer management, CEM business enablement, Nokia Siemens Networks.
Service Quality Manager is designed to use built-in service behavior models based on Nokia Siemens Networks’ understanding of how services are affected by changes in networks and user behavior. Each model defines all the behavioral elements and key measures of a particular service. This enables SQM to turn complex network data into a simplified, accurate and meaningful picture of how well services are performing.
Moreover, SQM allows operations teams to make real customer-driven prioritization by showing how any service problem impacts the actual customer experience.
Performance Manager (PM) incorporates more than 500 ready-made reports that Nokia Siemens Networks’ experience has revealed as the most important for helping operators understand network performance end-to-end.
The scalable tool can process up to 70 billion data counters per day and intelligently analyze them to provide an insight into network performance and prioritize problems for immediate attention.
The SQM and PM tools are available separately or as part of the recently launched CEM on Demand portal, which provides a single entry point to dashboard views of mobile operators’ KPIs and recommends actions they can take to improve their customers’ experiences.
Source:http://telecomlead.com/inner-page-details.php?id=8893&block=News

