Software maker Together Mobile Inc. has changed its name to Rivet Works Inc.
The Austin-based company said Tuesday in a statement that the new name coincides with the launch of its content marketing software designed to boost engagement between people and their favorite brands.
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Rivet Works, which was created as Together Mobile in early 2013 by boyhood buddies Mike Svatek and Benjamin Lail, initially developed software designed to enable businesses to create mobile marketing campaigns. The company employed 11 workers in mid-2013, when the Austin Business Journal reported on the launching of the local startup.
In November 2013, Rivet Works reported raising $8 million of a planned $8.8 million financing from 116 investors, according to a filing with the U.S. Securities and Exchange Commission.
CEO Svatek has said the startup received its capital from a syndicate of investors through National Securities Corp., a New York-based private equity firm.
Svatek is a former executive at Austin-based Bazaarvoice Inc. (Nasdaq: BV) and Lail is a former consultant for the Texas Department of Information Resources.