Posts Tagged ‘McAfee’

Intel to rename McAfee software, John McAfee elated

January 10th, 2014

John McAfee, the flamboyant millionaire who founded a pioneering anti-virus software company that Intel Corp bought for $7.7 billion, says he is glad that the chipmaker plans to drop his name from its products.

Intel chief executive Brian Krzanich announced the decision to abandon the McAfee name at the Consumer Electronics Show in Las Vegas, saying the company plans to adopt the “Intel Security” brand.

“I’ve been begging them to drop the brand or fix the product,” McAfee said in a telephone interview on Tuesday. He did not speculate on a reason for the move, which was not completely unexpected.

Last June, McAfee appeared in a profanity-laced video attacking the quality of the software produced by the company, which he founded in the late 1980s. He said he frequently gets emails from customers who complain that it degrades the performance of their computers and is difficult to remove.

Intel has repeatedly said the attacks on the quality of its software are “ludicrous” and without merit.

Its chief technology officer, Michael Fey, said that the company was not concerned about the video, partly because customers knew that John McAfee had not worked for the company in some 20 years.

“Everybody realized the man was trying to get a laugh or make a joke. It is far from something that most buyers took seriously,” he said. “We didn’t really feel much pressure.”

Still, he said, it would be a relief to be able to ignore John McAfee’s antics once Intel stopped using his name.

“As an employee I am happy to stop having to answer that,” Fey said.

Questions about Intel’s plans for keeping the McAfee brand first surfaced in late 2012, when John McAfee, to much publicity, left the Central American nation of Belize after police sought to question him about the murder of a neighbor. He said he was framed for a murder he did not commit.

John McAfee fled to the United States in December 2012 and is developing technology dubbed D-Central that he says will help keep Internet communications safe from government snooping.

Then in his video attacking the software, the millionaire fires a gun into a computer. He was undressed and pawed by a group of young women.

McAfee said he did it all to mock the media’s unfair portrayal of him as unhinged.

“I am who I am. I’m sorry I live on the edge and enjoy life and don’t care what people think of me,” he said on Tuesday, when asked how he felt about Intel dumping his name. “I’m sorry that the software has my name.”


CES: Intel drops McAfee brand in security software rebranding

January 8th, 2014

CHIPMAKER Intel has dropped the McAfee brand for its security software, rebranding it with the not so imaginative name of “Intel Security”.

Intel CEO Brian Krzanich announced the news on stage at CES 2014 on Monday evening when he unveiled the firm’s foray into wearables, including its own smartwatch, a Bluetooth headset device and an SD-card sized chip codenamed Edison.

Former McAfee CEO John McAfee definitely is not saddened by the news, and has expressed his deep condolences regarding the rebranding, telling the BBC, “I am now everlastingly grateful to Intel for freeing me from this terrible association with the worst software on the planet. These are not my words, but the words of millions of irate users.

“My elation at Intel’s decision is beyond words.”

We can’t quite tell if he’s really happy about the decision or not. We’ll let you decide.

A McAfee spokesperson said the rebranding will begin immediately, but the transition will take up to a year to complete. In the meantime, the software will remain unchanged except for changing the name from McAfee Security to Intel Security.

The security company’s red shield logo, “which represents the core values of security and protection”, the McAfee spokesperson said, will remain and the firm will continue to operate as a wholly owned Intel subsidiary. Its employees will also continue to work alongside Intel employees working on security activities under the Intel Security umbrella.

Krzanich also announced that some components of mobile versions of McAfee software will now be free to use on iOS and Android devices. Intel will introduce Intel Device Protection technology this year to improve enterprise security of all Intel-based Android mobile devices.

McAfee, the company, seems to be focusing on other ventures, such as its recent five-year deal with the UK codebreaking institution Bletchley Park that aims to provide cyber security workshops for kids so they can be safer online.

The workshops will be part of an International Cyber Security Exhibition and computer learning zone provided along with a security education officer, all of which will be sponsored by McAfee to help teach kids about the dangers of cyber threats.


Intel phases out McAfee brand name, distancing itself from controversial founder John McAfee

January 7th, 2014

When you think of McAfee, you might think of the Intel-owned antivirus software company, or you might think of the former druggie and part-time fugitive who founded that company over twenty years ago. Or perhaps both. Either way, Intel is attempting to sever that inconvenient association. At CES 2014 in Las Vegas, the company has announced that it will be phasing out the McAfee brand name for its security software in favor of the simpler “Intel Security.” According to an Intel representative, the company named McAfee will still stick around as a wholly-owned subsidiary of Intel, but the software rebranding will begin immediately. The company estimates it may take a year to complete.

Out of all the things that John McAfee has done that may or may not create negative associations with the McAfee brand name, this might have been the most direct: a viral video John McAfee released in June of last year, entitled “How To Uninstall McAfee Antivirus” and filled with drugs, guns, and profanity. You’ve been warned.


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