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Posts Tagged ‘Marketing’

MSL Software wins Best Tourism Marketing and Promotion Campaign award

January 20th, 2012

The ASEAN Tourism Association’s Excellence Award is given out once a year based on a stringent selection from across all ASEAN Nations.
The ASEAN Awards for Excellence in Tourism gives recognition to ASEAN organizations who have contributed to the development and promotion of tourism in the Southeast Asian region including, Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam.

MSL Software’s “Post Crisis Campaign for the Recovery of Thailand’s Tourism” was selected as the Best Marketing and Promotion Campaign for the year 2011. This Award recognizes MSL Software’s vision in delivering innovative solutions to the tourism industry, especially in assisting Thailand recover from the recent flood crisis. The award was presented at the ASEAN Tourism Forum in Manado Indonesia on January 12th 2012.

Apichai Sakulsureeyadej, Managing Director of MSL Software, stated that “This award is a great honor to MSL, as the company has dedicatedly worked to use the latest trends and tools in ensuring growth for the Tourism Industries. We understand very well that pioneering campaigns that involve technology within the ASEAN region must be done vigilantly and in compliance to world- class standards. We are glad that we have been able to effectively reach out and market products, services and tools to millions around the world.”

MSL Software used a variety of technology tools in publicizing information related to deals and promotions over the Internet. Given the importance of the Internet in the travel industry, MSL created various campaigns on almost all of the leading social media platforms, in addition to utilization of its online commerce platforms to drive growth for the Thai tourism industry post their recent flood crisis. The attractive promotions reached to a variety of audiences all over the world and successfully assisted the industry in bringing tourists back to the country.

Guests of Honor at the ceremony included the Secretary General of the United Nations World Trade Organisation Dr. Taleb Rafai, the Vice President of the Republic of Indonesia H.E. Prof. Dr. Boediono, and the Indonesian Tourism and Creative Economy Minister Mari Elka Pangest. The Association of Southeast Asian Nations are represented by Japan, Thailand, Singapore, Malaysia, Vietnam, Philippines, China, Indonesia, Korea and Cambodia.

MSL Software is also an Asia Pacific ICT Award (APICTA) winning company. In 2007, the company received the Merit Award APICTA award, winning over competitors from 16 countries within the Asia Pacific region. MSL Software is also the Founder of the Tourism Technology Association, and regional body that works to strengthen the tourism industry through the use of technology. The recently held ASEAN E-Travel Mart is a brainchild of this organization.

Source:http://www.etravelblackboardasia.com/article/81026/msl-software-wins-best-tourism-marketing-and-promotion-campaign-award

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Posted in Software News

Tags: Award Marketing MSL Software

Marin Software Introduces Certification for Large-scale Digital Marketing Agencies

October 7th, 2011

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Marin Software, provider of the leading online advertising management platform for advertisers and agencies, today announced the Marin Software Certified Agency Program. Through the program, advertisers looking to use Marin Software with an agency service can browse through a directory of online marketing agencies fully trained on Marin’s advanced ad management platform. Brands that leverage a Marin Software Certified Agency receive the benefits of improved campaign performance and financial results that Marin Software provides.

News Facts:

– The Marin Software Certified Agency Program is the first of its kind to pair advertisers with online marketing agencies fully trained on Marin Software’s innovative ad management platform. Marin Software certified agencies provide clients with improved financial performance and responsiveness as a result of the reporting, workflow, and optimization efficiencies available from the Marin platform.

– Participating online marketing agencies undergo a rigorous training and certification process to join the Marin Software Certified Agency Program. Advertisers looking to use Marin Software with an agency can search for agencies based on vertical market, expertise and geographic location.

– More than 80 online marketing agencies leverage Marin Software. Agencies already a part of the Marin Software Certified Agency Program include Acquirgy, BKV, Booyah Online Advertising, Clearsearch Media, DraftFCB, Elite SEM, Fathom Delivers, Harvest Digital, IKON Internactive, iProspect, Milestone Internet Marketing, OMD UK, Partner Fusion, RAPP UK, Razorfish, and ZenithOptimedia.

– As a Marin Software Certified Agency Program member, agencies receive exclusive benefits including joint sales and marketing collateral, opportunities for speaking engagements, and a company profile on the certified agency website.

– To become a member of the program, marketing agencies can speak with their Marin Software Account Manager or fill out an online form on the Certified Agency Program site.

Quotes:

– “The Marin Software Certified Agency Program represents a unique opportunity for both brands and digital marketing agencies,” said Matt Lawson, vice president of marketing and partnerships at Marin Software. “Through the program, agencies become expert users of Marin, capable of providing even more financial lift for their clients. Direct advertisers gain access to a directory of highly skilled agencies. It’s a win for both.”

Source:http://www.marketwatch.com/story/marin-software-introduces-certification-for-large-scale-digital-marketing-agencies-2011-10-06

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Posted in Software News

Tags: Marin Marketing Software

MonaVie Selects Vocus Marketing and PR Software

September 13th, 2011

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A leading provider of cloud-based marketing and PR software, today announced that it has signed MonaVie as a new customer. The health and wellness brand manufactures and markets products including healthy juices, weight management systems, and energy blends.

MonaVie will use Vocus’ extensive media database, news on demand software, social media monitoring and sentiment analysis, and advanced analytics with prominence and scoring, to develop and execute media outreach campaigns through traditional and social channels. Its reasons for using Vocus are twofold:

Building a more robust PR presence. MonaVie cites media management capabilities, an extensive, up-to-date media database that allows it to directly target reporters, and the ability to link everything back together in a streamlined way, as main reasons to use Vocus.

Bringing PR tools in-house, having previously relied on a PR agency. “We wanted to make sure we’re getting the maximum use out of our dollars,” says Michael Jensen, Senior Manager, Media Relations at MonaVie. “The ability to bring the PR tools in house and essentially have more control over our PR efforts is part of what attracted us to Vocus.”

“As we look to revamp our public relations efforts, Vocus has made it easier for us to track and analyze news as well as our online reputation, while building and managing relationships with key influencers,” says Jensen.

“Vocus’ software not only gives PR and marketing professionals easy-to-read access to content and coverage in social networks, blogs, news outlets, forums, etc., but it also provides the analysis needed to continue to improve the impact of their efforts,” says Kye Strance, Director of Product Management at Vocus. “Vocus is looking forward to developing a long-standing relationship with MonaVie by helping them improve their online reach and influence through social networks, online and through the media.”

Source:http://www.prweb.com/releases/vocus-marketing-pr/monavie-selects/prweb8789087.htm