Posts Tagged ‘INTEL’

Intel to rename McAfee software, John McAfee elated

January 10th, 2014

John McAfee, the flamboyant millionaire who founded a pioneering anti-virus software company that Intel Corp bought for $7.7 billion, says he is glad that the chipmaker plans to drop his name from its products.

Intel chief executive Brian Krzanich announced the decision to abandon the McAfee name at the Consumer Electronics Show in Las Vegas, saying the company plans to adopt the “Intel Security” brand.

“I’ve been begging them to drop the brand or fix the product,” McAfee said in a telephone interview on Tuesday. He did not speculate on a reason for the move, which was not completely unexpected.

Last June, McAfee appeared in a profanity-laced video attacking the quality of the software produced by the company, which he founded in the late 1980s. He said he frequently gets emails from customers who complain that it degrades the performance of their computers and is difficult to remove.

Intel has repeatedly said the attacks on the quality of its software are “ludicrous” and without merit.

Its chief technology officer, Michael Fey, said that the company was not concerned about the video, partly because customers knew that John McAfee had not worked for the company in some 20 years.

“Everybody realized the man was trying to get a laugh or make a joke. It is far from something that most buyers took seriously,” he said. “We didn’t really feel much pressure.”

Still, he said, it would be a relief to be able to ignore John McAfee’s antics once Intel stopped using his name.

“As an employee I am happy to stop having to answer that,” Fey said.

Questions about Intel’s plans for keeping the McAfee brand first surfaced in late 2012, when John McAfee, to much publicity, left the Central American nation of Belize after police sought to question him about the murder of a neighbor. He said he was framed for a murder he did not commit.

John McAfee fled to the United States in December 2012 and is developing technology dubbed D-Central that he says will help keep Internet communications safe from government snooping.

Then in his video attacking the software, the millionaire fires a gun into a computer. He was undressed and pawed by a group of young women.

McAfee said he did it all to mock the media’s unfair portrayal of him as unhinged.

“I am who I am. I’m sorry I live on the edge and enjoy life and don’t care what people think of me,” he said on Tuesday, when asked how he felt about Intel dumping his name. “I’m sorry that the software has my name.”

Source:http://timesofindia.indiatimes.com/tech/tech-news/software-services/Intel-to-rename-McAfee-software-John-McAfee-elated/articleshow/28597486.cms

CES: Intel drops McAfee brand in security software rebranding

January 8th, 2014

CHIPMAKER Intel has dropped the McAfee brand for its security software, rebranding it with the not so imaginative name of “Intel Security”.

Intel CEO Brian Krzanich announced the news on stage at CES 2014 on Monday evening when he unveiled the firm’s foray into wearables, including its own smartwatch, a Bluetooth headset device and an SD-card sized chip codenamed Edison.

Former McAfee CEO John McAfee definitely is not saddened by the news, and has expressed his deep condolences regarding the rebranding, telling the BBC, “I am now everlastingly grateful to Intel for freeing me from this terrible association with the worst software on the planet. These are not my words, but the words of millions of irate users.

“My elation at Intel’s decision is beyond words.”

We can’t quite tell if he’s really happy about the decision or not. We’ll let you decide.

A McAfee spokesperson said the rebranding will begin immediately, but the transition will take up to a year to complete. In the meantime, the software will remain unchanged except for changing the name from McAfee Security to Intel Security.

The security company’s red shield logo, “which represents the core values of security and protection”, the McAfee spokesperson said, will remain and the firm will continue to operate as a wholly owned Intel subsidiary. Its employees will also continue to work alongside Intel employees working on security activities under the Intel Security umbrella.

Krzanich also announced that some components of mobile versions of McAfee software will now be free to use on iOS and Android devices. Intel will introduce Intel Device Protection technology this year to improve enterprise security of all Intel-based Android mobile devices.

McAfee, the company, seems to be focusing on other ventures, such as its recent five-year deal with the UK codebreaking institution Bletchley Park that aims to provide cyber security workshops for kids so they can be safer online.

The workshops will be part of an International Cyber Security Exhibition and computer learning zone provided along with a security education officer, all of which will be sponsored by McAfee to help teach kids about the dangers of cyber threats.

Source:http://www.theinquirer.net/inquirer/news/2321366/ces-intel-drops-mcafee-brand-in-security-software-rebranding

Intel Announces Hyperscale Platform For Software-led Data Center With New Chips

September 5th, 2013

With cloud computing, big data, and software defined datacenter markets pumping on all cylinders, performance and energy savings continue to be the hottest topic areas among industry leaders. Today, Intel announced new versions of their datacenter chips that are seven times faster then previous of Atom.

Hyperscale computing is slowly but surely taking over the enterprise. The big data and cloud explosion is forcing organizations to beef up their storage environments, but extending legacy infrastructure is not the way to successfully achieve hyperscale status.

Intel is battling ARM both in the datacenter and mobile market. The new Atom chips are a big hope for Intel to have the same level of performance as their main line of Core processors. The new chips called Silvermont are designed to be both high performance and low in energy consumption.

Intel’s new portfolio of chips includes the second generation 64-bit Intel® Atom™ C2000 product family of system-on-chip (SoC) designs formicroservers and cold storage platforms (code named “Avoton”) and for entry networking platforms (code named “Rangeley”). These new SoCs are the company’s first products based on the Silvermont micro-architecture, the new design in its leading 22nm Tri-Gate SoC process delivering significant increases in performance and energy efficiency, and arrives only nine months after the previous generation.

“As the world becomes more and more mobile, the pressure to support billions of devices and users is changing the very composition of datacenters,” said Diane Bryant, senior vice president and general manager of the Datacenter and Connected Systems Group at Intel.

“From leadership in silicon and SoC design to rack architecture and software enabling, Intel is providing the key innovations that original equipment manufacturers, telecommunications equipment makers and cloud service providers require to build the datacenters of the future.”

Source:http://siliconangle.com/blog/2013/09/04/intel-announces-hyperscale-platform-for-software-led-data-center-with-new-chips/

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