Posts Tagged ‘Developers’

For Software Developers, A Bounty Of Opportunity

September 6th, 2011

As people across the country suffer from long-term unemployment, the tech industry is experiencing a shortage of qualified workers. Particularly in software development, employers are waging bidding wars over a tightening supply.

Take the case of Mike Champion. He and his wife, Sandra, live in the Boston suburbs with their 9-month-old daughter, Molly.

When the couple found out they were going to have another mouth to feed, Champion had just started working as a software developer at a small startup company — the type of early-stage, risky venture that often fails and goes out of business. But he wasn’t worried about getting a pink slip.

“The market, especially right now, is really hot. A lot of folks are looking for people, and so I felt very comfortable that if I needed to do a job search on short notice that I’d have a lot of options,” Champion says.

The number of job options for software engineers surprised Ben Johnson, who graduated from college this spring with a computer science degree. He remembers going to a job fair in Boston.

“Everyone in the room wanted to talk to me,” he recalls. “It wasn’t like, ‘What interviews will I get?’ It was ‘What interviews do I want to have and take?’”

Johnson chose a job at a small company that writes applications for iPhones and other smartphones. He’s not making quite as much as his friends, who are getting $70,000 to $80,000 salaries straight out of school. But he’s not complaining.

“I have a job, and I’m paid to do it, all day, and it’s awesome,” he says.

It’s not so awesome, however, if you’re paying those salaries.

“It’d be awesome to get developers at 50 percent of the price. The reality is that’s not the market,” says Dharmesh Shah, founder of an online marketing firm called Hubspot.

Shah says he’s doing everything he can to attract software engineers — paying top salaries, making the workplace as fun as possible, including, he says, “the requisite startup beer fridge, Ping-Pong table and foosball table.”

But it hasn’t been enough. Hubspot still has almost a dozen software jobs posted right now. So it’s offering a bounty for new hires.

“If you’re out there and you know someone who would make a really good Hubspot employee, we’re willing to pay you really good money — $10,000 — in order to refer that person to Hubspot,” Shah says.

Those referrals, high salaries and amenities are all costs that consumers end up paying. Shah says the other downside to this tight labor market is not being able to staff projects.

“We’ve got 50 times more ideas, really good ideas that our customers would love that people are asking for, that just never make the cut simply because we’re resource-constrained,” he says.

The main reason for the tight labor market is growing demand. As the number of apps grows, so, too, does the need for software. Andrew Bartels of Forrester Research says the hot market for developers is bound to cool off. But he says the field will continue to grow, as software plays a bigger role in our lives.

“For example, [software] in refrigerators, that’s tracking and monitoring what goes out so you can prepare a shopping list. Or software that’s showing up in medicine cabinets. Those are not places you’d normally expect to see software,” he says.And writing that software will be somebody’s job.

Source:http://www.npr.org/2011/09/05/140194803/for-software-developers-a-bounty-of-opportunity

Mac app store developers now able to issue promo codes

February 4th, 2011

Macstories is reporting that Apple is now allowing Mac App Store developers the ability to issue promo codes for their apps, to be given away for promotional downloads of their software.

You can now generate promo codes for your Mac apps in iTunes Connect. These promo codes can be redeemed in any Mac App Store worldwide. For each version of your app, you can request up to 50 promo codes.

This is a developer feature that has been in place in the iOS App Store for some time. It’s also the reason news outlets, like iSource, are able to review applications from fine purveyors of software, and spread the word. I’m surprised this feature wasn’t in place when the store launched.

Source:http://isource.com/2011/02/03/mac-app-store-developers-now-able-to-issue-promo-codes/

Software Developer Introduces Nation’s First Integrated Mobile Marketing & Banking Application

November 1st, 2010

As marketers, we have to move at the same warp speed as the technological world we live in. This app provides the opportunity to provide consumers access to our message at their fingertips. The segment that demands this is growing exponentially” said Scott Coe, Senior Vice President, Marketing at Coasthills.
The new Nine Multimedia platform is different than the small number of apps being published by other credit unions and banks. Virtually all of these 100 or so apps offer just mobile banking functions. The Nine Multimedia app adds marketing offers and current news to its mobile app’s banking functions. This means app users will get mobile banking convenience and receive up-to-the-minute news about the Credit Union and or Bank.
“Mobile banking apps improve the customer’s quality of life, while enhancing the financial institution’s ability communicate directly to members”, said CEO of Nine Multimedia, Tom Marchesello.
Nine Multimedia’s app provides mobile banking via secure access to the Credit Union or Bank’s Home Banking system, which has a complete set of controls to access a member’s account through encrypted Internet connections. Members can check account balances, transfer funds between deposit accounts, make loan payments and generate on-demand account statements from their smartphones, just like they do from their computers.
Other commonly used features include a national database search of the fee-free CO-OP or Branch ATMs nearest the mobile app user, wherever they are at that moment.
The Nine Multimedia platform will also provide marketing offers to the members, alerting them through the application itself. This will allow the Credit Union or Bank to quickly and inexpensively communicate with members. Making this the cheapest and most direct marketing channel available to financial institutions to date.
Nine Multimedia has been successfully designing and developing the Mobile Apps, Online Video Portals, and e-Commerce systems of fortune 500 media brands for over 6 years. Tom Marchesello, the CEO has an 18-year history of creating innovative technology and advertising platforms for institutions like Sony and the US. Air Force. Nine Multimedia is located in San Diego, California.

Source:-http://www.prweb.com/releases/2010/10/prweb4724124.htm

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