Ingres Corp., a maker of database software, is changing its name and shifting directions sharply to kick sales growth into a higher gear.

The company is looking to address longstanding gripes that so-called business-intelligence software—programs used by companies that take snapshots of business information, such as regional sales data, to help users identify key trends—is too difficult to use. Ingres wants to create products that behave more like the consumer-oriented apps found on smartphones, which can take action in response to changes in business information.

To reflect its new offerings, the Silicon Valley company is changing its name to Actian Corp.

Actian’s new programs—dubbed action apps—might, for example, carry out chores as simple as sending a text message or scheduling a meeting if the prospects for an important deal change suddenly, Ingres executives say. In other cases, apps can be configured to take more direct action, like completing purchases in response to triggering events.

Or a retailer could create an app to help consumers automatically buy goods or services when the price reaches a certain point, said Steve Shine, Ingres’s chief executive and president.

The plan requires an online service to centrally collect and analyze data for companies, drawn from their internal business software as well as from external sources such as credit agencies or Facebook, Mr. Shine said. The company also plans to provide tools to help customers create apps that can take action based on changes in that information. The service is expected to be built using VectorWise, a high-performance database developed by Dutch researchers that Ingres sells.

The strategy shift is the latest twist for a company that traces its roots to research in the 1970s at the University of California at Berkeley. A database developed there, called Ingres, was first commercialized by Relational Technology Inc. and purchased in 1994 by CA Inc. It was spun out of CA in 2006 in a deal led by Garnett & Helfrich Capital, a Silicon Valley private-equity firm that still controls the closely held company.

Though Ingres has a tiny share of the market compared to giant Oracle Corp., it has been generating plenty of cash, Mr. Shine said. But the company saw an opportunity to grow by exploiting customer dissatisfaction with business-intelligence software, he said. Mr. Shine said many such programs go largely unused by companies that buy them, because they are difficult to use and tend to reflect data that may have changed by the time the user sees it.

“Executives have lots of information, but they don’t know when to take action and what action to take,” said Ross Altman, a Gartner analyst briefed on the Actian plan.
Ingres hasn’t set pricing or other details for the action app strategy, which is expected to roll out over the course of 2012
Robin Bloor, another analyst who heads a research firm called Bloor Group, said the plan is promising enough that he expects other to emulate it.
“If somebody else isn’t prepared to do this right now, there will competition in six to nine months

Source:http://online.wsj.com/article/SB10001424053111904563904576584951170212870.html

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Source:http://www.comners.com/2010/10/27/advantages-of-database-software/

Business software maker Deltek Inc. said Thursday that it will acquire database and market information company Input Inc. for $60 million in an all-cash transaction.

The deal is expected to close Friday.

Input, based in Reston, Va., has nearly 200 employees and had revenue of $26.2 million for 2009. Deltek, based in Herndon, Va., said Input’s capabilities complement its existing applications.

Shares of Deltek, whose software and services help automate project management, fell 10 cents to $8.03 in early afternoon trading.

Source:http://www.canadianbusiness.com/markets/market_news/article.jsp?content=D9IIDNRG0