Posts Tagged ‘Cloud’

Adobe updates Marketing Cloud with more geo-location perks

November 18th, 2014

Adobe is remaining true to its focus on mobile with the latest update to the Adobe Marketing Cloud.

The San Jose-based creative software giant tacked on more personalization and geo-location features to the latest Marketing Cloud iteration, leveraging iBeacon compatibility to steer its customers toward data-driven marketing.

Central to the new features is the ability to deliver in-app messages. Adobe first announced iBeacon compatibility in March, but it seems as though the company is now looking to make that relationship more useful.

With in-app messages, marketers can create, manage, publish, and measure in-app messages to engage with users that interact with apps, Adobe says. Messages can be triggered by user behaviors, lifecycle metrics, or location data collected from iBeacons. The feature is part of Adobe Mobile Services, a core service in Adobe Marketing Cloud.

Adobe’s focus on location-based technology is also bolstered by new data from the Adobe Digital Index, which suggests that 71 percent of shoppers admit to liking personalized communications.

The ADI survey also found consumers are open to beacons, with 55 percent finding it useful to receive promotions on their mobile device while in a physical store.

“Beacons aren’t just changing the retail environment,” said Tamara Gaffney, principle analyst at ADI. “They’re being used in other venues as well, such as travel and hospitality and sports stadiums. Location awareness is coming from everywhere, since people have their phones everywhere they go.”

Additional feature updates to Marketing Cloud include real-time mobile app testing, an dashboard that allows marketers view all their app data on one screen and multi-dimensional portfolio bidding to place search ads across mobile devices.

“With Intelligent Location Marketing we are redefining digital marketing and delivering new, innovative ways for marketers to engage customers and prospects across mobile screens,” said Suresh Vittal, VP of Digital Marketing at Adobe, in a statement. “The tight integration of our six Marketing Cloud solutions gives Adobe the unique advantage to enable consistent, cross-channel experiences that keep the individual interests of customers in mind regardless of the device they are using.”


Cloud Computing Set to Rain on Indian Outsourcers’ Parade

November 18th, 2014

There are dark clouds on the horizon of India’s information technology and outsourcing industry.

Profit growth at even India’s most successful and sophisticated software companies could be doused as companies, governments and consumers around the world do an increasing amount of their computing on the cloud, says outsourcing services advisory firm ISG Inc.FCD.UN.V +2.26%

Companies that have traditionally used in-house servers running on custom-made applications are putting more of their business on external servers and using off-the-shelf software. Using the cloud often means using fewer people so Indian software companies—once dubbed “body shops” because they could supply as many computer engineers as a project needed—are going to suffer as they lose much of their competitive advantage.

As it is only going to get cheaper and easier for companies to switch to the cloud, smart people-powered service providers need to get ready for the storm, said Sidharth Pai, partner and president for Asia Pacific region at ISG.

“This means, developing software that allows businesses to (interact) faster and more efficiently with their external stakeholders–customers, suppliers, etc.–rather than focus on changes to the internal workings of a client,” he said.

Around one in four of the deals ISG helped advise involved cloud computing last year. That’s more than three times more than the percentage of cloud deals it saw three years earlier.

India’s software and outsourcing companies are still too reliant on the business model that uses lots of relatively inexpensive Indian engineers and sends them to client sites to build software and fix problems, ISG and other analysts say.

Cloud providers use external servers, sophisticated technology and automation to manage clients data using fewer employees. Where a traditional service provider deploys one employee to monitor up to 200 servers, cloud players can use one employee to monitor up to 10,000 servers, ISG estimates.

The cloud infrastructure players are drastically cutting down prices and starting to create pricing pressure on service providers in India and elsewhere who continue to set contracts based on the number of engineers deployed in a project.

Cloud infrastructure providers such as Amazon Web Services, Red Hat, Rackspace Hosting and others are emerging as a formidable threat to Indian outsourcers and other traditional service providers and consultants including International Business Machines and Accenture, that earn revenues from managing the technology infrastructure of clients.

Traditional service providers now have to strive to get more cloud contracts–where they help clients shift data to cloud infrastructure providers–rather than focusing on creating their own clouds, ISG said.


Australian MYOB Users Switch to NetSuite Cloud to Fuel Growth

October 28th, 2014

NetSuite Inc. (NYSE: N), the industry’s leading provider of cloud-based financials / ERP and omnichannel commerce software suites, today announced an increasing number of Australian companies that are outgrowing standalone MYOB accounting software and switching to NetSuite’s integrated cloud business management software suite for greater functionality, efficiency and capacity for growth, including Corporate Protection Australia Group (CPA Group), Transport Management Solutions (TMS), and Mayne Publications. Upgrading to NetSuite has spared these companies from having to manually re-key data between MYOB and separate application silos for CRM, inventory and order management, ecommerce and other core business processes. By making the switch, these businesses have gained process automation and real-time visibility into critical business metrics not possible with MYOB, as well as stronger business growth by eliminating the ceiling imposed by on-premise business accounting software. To learn more about NetSuite cloud ERP for MYOB users, please visit:

“MYOB and other business accounting software can make sense for a small company just starting out, but it can’t keep up as the company grows and adds new users, products, customers, markets and revenue streams,” said Mark Troselj, managing director of Asia Pacific and Japan for NetSuite. “They generally face limitations in functionality, the need for data re-entering and reconciliation and a lack of process synchronisation and visibility, which inhibits their growth potential. We’ve seen time and again how MYOB defectors in numerous industries have thrived in the cloud after coming to the realisation that they didn’t have the right solution to enable their next stage of development.”

By upgrading to NetSuite, customers report that they have been able to:

Improve productivity and operational efficiency. NetSuite supports an entire company — accounting, sales, fulfilment, order management, inventory, service, ecommerce and more — eliminating the need to transfer and rekey data between MYOB and other applications.

Enable better, faster decision-making. Real-time, anytime, anywhere access to critical information in NetSuite enables companies to seize opportunities and make better business decisions with speed and precision.

Gain a platform for unlimited global growth. NetSuite includes built-in multi-company, multi-location, multi-currency, multi-tax, and multi-language capabilities to support global expansion across multiple locations and subsidiaries.

Eliminate IT hassles. NetSuite’s integrated cloud software eliminates software integrations and patches, upgrades, hardware maintenance and integration projects, allowing companies to focus on growing the business.

Leading Australian businesses, such as CPA Group, TMS, and Mayne Publications are raising the bar for innovation and agility with NetSuite, while liberating staff from inefficient manual work and channelling resources into value-added activity.

Corporate Protection Australia Group

Brisbane-based CPA Group ( provides premium corporate (human and asset) protection to the oil and gas, mining, maritime and critical infrastructure industries. As the company began to diversify and expand overseas, with seven subsidiaries in four countries and three currencies, it quickly realised that MYOB was incapable of supporting its business growth. Given that MYOB does not provide multi-currency or multi-language functionality, the company turned to NetSuite’s cloud-based solution in 2013 to power its financial operations, ERP, payroll and timesheet activities as well as video conference call capabilities. With a cloud-based system, CPA Group has now been able to take its accounting processes offshore, leveraging the benefits of access anytime, from any device to reduce accounting costs by approximately five sixths. Time spent closing out financial reporting periods has been slashed and the deployment has enabled CPA Group to go entirely paperless. The company expects to expand into further territories and NetSuite OneWorld is able to seamlessly and rapidly accommodate additional languages and currencies as required.

“NetSuite has paid for itself because of the quick implementation,” said Alonso Vargas, chief financial officer of Corporate Protection Australia. He continued, “The biggest value add for us is the fact that we can now produce accounts on a weekly basis at the push of a button. Since deploying NetSuite we have gone completely paperless and have slashed the man hours spent compiling financial reports and analysis. Furthermore, as a time and expense based business, it has made a huge difference to our expanding employee base in terms of time spent completing timesheets, policy and procedure requirements.”

Transport Management Solutions

TMS ( is a complete transport and logistics solutions provider in Australia with offices and warehouses in Brisbane, Sydney, Perth and Melbourne. The company experienced a 75 percent increase in productivity and a 23 percent year-over-year revenue growth since making the switch from its unintegrated MYOB and SugarCRM software solutions to NetSuite in October 2011. MYOB lacked the flexibility that TMS needed for growth, with limitations in speed, number of user access accounts and customisation capability. Its personnel productivity suffered due to the need for manual double data-entry across both systems. TMS’ previous environment was also not conducive to mobile access and could not be readily customised to the business’ needs. The company is now using NetSuite for ERP, CRM and fixed assets, which provides the flexibility it requires to grow and manage a diversified and multi-location business. TMS has gained the agility to broaden its business into outsourced labour and services, as well as international shipping through partners. From an accounting perspective, TMS has reduced its monthly financial close time from a week to one day, with bank reconciliation processes now accomplished in a couple of hours rather than almost two days.

“What we got out of the box with NetSuite was far and above what other providers offered. Unlike our previous software, NetSuite can scale to keep up with our growth,” said Mohammed Kassaby, managing director of TMS. “The productivity benefits we’ve seen with NetSuite have been fantastic. A task that used to take days can now be done in one hour.”

Mayne Publications

Established in Sydney in 1995, Mayne Publications ( is a leading publisher of eight print and digital trade magazines for landscapers, mechanics, building trades, motorcycle riders and others. It was using three isolated systems — MYOB for financials, Salesforce for advertiser CRM and CRM Australia for subscription management — which were a “black box” that compromised business visibility and hindered efficiency. The company faced high workloads and risk of error managing advertising quotes in Salesforce and manually inputting data into MYOB for financials and invoicing. It turned to NetSuite to provide a single, integrated cloud solution for ERP, financial management, CRM and reporting to gain greater business control and efficiency. Within six months of switching, it has already realised significant cost savings and business productivity as a result of system and process automation, including estimated savings of 250 employee hours and a 30 percent reduction in software maintenance costs every year. A previously complex and time consuming billing process can now run with 100 percent accuracy and reliability through auto-reconciliation with source transactions. In addition, lead-to-order-to-cash workflows give Mayne Publications full visibility into the sales pipeline and help accelerate cash flow.

“Our NetSuite system is working very, very well,” said Jeewan Gnawali, chief financial officer of Mayne Publications. “Having all of our information in a single solution lets us focus on growing the business rather than managing day-to-day transactions in multiple systems.”

For small businesses that are seeking a modern, cloud business solution to replace their existing stone-age software systems such as MYOB, JCurve, can provide them with JCurve for Small Business, powered by NetSuite. With this solution, small and growing businesses can run their mission-critical business processes from financials/accounting, to customer relationship management, and commerce – all within one single cloud solution and without a dedicated IT staff and IT overhead. For more information or to try JCurve for free please visit:

Today, more than 20,000 companies and subsidiaries depend on NetSuite to run complex, mission-critical business processes globally in the cloud. Since its inception in 1998, NetSuite has established itself as the leading provider of enterprise-class cloud ERP suites for divisions of large enterprises and mid-sized organisations seeking to upgrade their antiquated client/server ERP systems. NetSuite excels at streamlining business operations, as demonstrated by a recent Gartner study naming NetSuite as the fastest growing top 10 financial management systems vendor in the world. NetSuite continues its success in delivering the best cloud ERP/financial suites to businesses around the world, enabling them to lower IT costs significantly while increasing productivity, as the global adoption of the cloud accelerates.


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