Calltracks Limited, a leading UK call tracking company has been tracking phone calls from on and offline sources for eight years. They were one of the pioneers of the industry and their software has provided call data to a diverse mix of clients.

As part of their ongoing commitment to new and existing clients Calltracks Limited has upgraded their call tracking software to record keywords automatically. This greatly reduces setup time of the call tracking software, and ensures accuracy.

“Prior to the upgrade we used to feed in the keywords manually. This was ok but it relied on the client knowing what keywords to use, and it did take a few hours,” said CEO and founder Stuart Buckley. “Now it’s different. Once our tracking codes are on site our call tracking software records the keywords automatically. Typical installation time is under forty minutes.”

As before, Calltracks Limited’s call tracking software will not affect the appearance or functionality of a website. It works by putting a simple tracking code on site, similar to Google Analytics.

Many companies have begun to realise the benefits of recording the sources of off and online phone calls. This data can be used to determine marketing spend and to redirect budgets to where ads are generating business.

“We are the cheapest call tracking company in the UK, and now with our new installation time we are one of the fastest.”

Calltracks Limited tracks calls for a range of marketing and SEO companies together with companies in the auto industry, travel industry, and sports industry.

Source:http://www.itnewsonline.com/news/Calltracks-Limited-Reduces-Setup-Time-with-Call-Tracking-Software-Upgrade/26379/8/3

Check Point Software has been climbing steadily for more than two years, and the bulls still like it.

optionMONSTER’s Heat Seeker tracking system detected a surge of call activity in the company, whose software and devices are used throughout the business world to manage data security. It’s up more than 60 percent in the last 12 months, fueled by steady growth and widening profit margins.

Two large trades accounted for most of the volume. One was a two-part strategy in the May 50 calls, which were bought for $4.10, and the July 52.50s, sold for $2.95. Volume was below open interest in May but not in July, indicating an existing short position was rolled forward by two months.

It was likely the work of an investor who owns CHKP shares and had previously written the calls. Tuesday’s adjustment to that position cost $1.15 up front, but will let him or her collect an additional $2.50 of upside in the stock.

CHKP ended the session down 0.75 percent at $53.93. Rolling in-the-money calls lets investors earn income to their reduce capital at risk while limiting potential gains. Such strategies often appear with stocks in steady uptrends, such as chemical companies last month.

The other trade was the outright purchase of 1,650 October 60 calls for $1.45, apparently a simple bullish bet. CHKP hasn’t traded for $60 since the dot-com bubble was imploding in 2001.

Overall option volume in the name was 8 times greater than average, with calls accounting for a bullish 92 percent of the activity.

Source:http://community.nasdaq.com/News/2011-05/call-activity-surges-in-check-point-software.aspx?storyid=76436