Posts Tagged ‘Analytics’

Data#3 shifts direction with wireless analytics move

June 13th, 2014

ASX-listed technology services provider Data #3 has moved to slowly acquire wireless analytics company Discovery Technology over the next three years, as it looks to find new avenues to sell products and services to businesses.

The deal, which could be worth $2.5 million in full, will give Data #3 the option to purchase an initial, minority stake in Discovery next year with options to fully acquire the company by June 2017.

Data #3 managing director John Grant said the deal was structured to give the best value for the existing owners of the company.

Discovery Technology makes software to analyse network traffic on wi-fi networks, and provides the ability to track users by their indoor location, or push advertising to those connected to the wi-fi network.

The software, which Data #3 already resells, is used in shopping centres, airports and hospitals.

Mr Grant said the acquisition was an attempt to gain a foot in the door of potential new clients by talking to departments other than IT and was one of several potential aquisitions the company was looking at to expand its sales capability.

“The discussions that Discovery has with organisations are with marketing teams and operations, not with IT,” he told The Australian Financial Review. “The influence in IT spend these days is shifting progressively more to end users, which is where it should be. It’s a different way in, more influential and less competitive.”

The move to increase analytics over such networks has also raised privacy concerns among consumers, amid fears shopping centres are using wi-fi networks to determine a user’s location and shopping habits even if they don’t connect to the network.

Telstra retail group executive Gordon Ballantyne recently said that the telco’s plan to roll out a national wi-fi network in public areas and using home wireless networks would not be opened to third-party marketing and advertising firms for analytics.

Mr Grant said he was aware of the concerns.

“People sign up to wi-fi networks, it’s a choice,” he said. “The fact is they are signing off on that and as soon as they give their approval, they can choose how to proceed with that. If they opt in they’ll get serviced the full range of things that can be delivered across a wi-fi network.”


H-P Primes Analytics Software for Real Time

May 29th, 2014

CIOs can count Hewlett-Packard Co. among the players in a growing market for analytic tools. While it’s starting far behind, new features could help it compete more effectively with the likes of International Business Machines Corp., Teradata Corp. Microsoft Corp., Oracle Corp. and SAP AG. Tools like Hadoop file processing software have generated tons of buzz in the last few years, but are difficult to use and often require companies to hire specialists. At the very least H-P is hoping its new analytics software, launched Wednesday will help address this problem.

“There is massive amounts of information and organization now more than ever recognize there is a lot of value in the data,” says Colin Mahony, vice president and general manager at H-P. He said instead of hoarding data, IT is now making it available to business users via any computer.

And therein is where H-P sees its golden opportunity. The company sells a Big Data platform called HAVEn that allows companies to ingest data from any source, and organize, search and analyze that information. Customers can also combine software components within HAVEn to run operational analytics and segment customer data, or build new applications themselves.

But H-P, which is refashioning itself as a provider of cloud software and business analytics, has its challenges. The company remains a relative unknown in the data analytics market. H-P claims only 0.1% of the revenue for database management systems, compared to 93% total by market leaders IBM, Oracle, Microsoft, SAP and Teradata, says Gartner Inc. analyst Merv Adrian.

Against these challenges, H-P today launched new version of its Vertica software, an analytics database that stores, processes and analyzes data. Vertica represents the “V” in HAVEn, the merciful shorthand for Hadoop file storage and processing, Autonomy enterprise search and compliance, Vertica analytics, Enterprise security and “n” applications. Key to the new release is a “live look-up” tool that H-P says will help analysts conduct more targeted, spontaneous data queries than was previously possible. This feature would let a finance executive query and retrieve the day’s sales, revenues, and operating expenses in “very near real time,” said Mr. Mahony. Although he acknowledged such tasks could be conducted with Hadoop, it isn’t easy and most don’t companies don’t have the programming talent to work with Hadoop. “As much as we might love Hadoop, the reality is you have to do a lot of hard core programming to get anything out of the data,” said Mr. Mahony. Vertica is also faster, he said.

The new Vertica software also enables businesses to search and analyze sentiment from Twitter tweets or any short pieces of free-form text. Companies can also cut costs by storing older and infrequently analyzed data in Hadoop, without moving the data, he said.

Mr. Adrian, the Gartner analyst, said Vertica’s ability to store all data types in lower cost storage on the same hardware “is a good play.” He added: “Clearly [H-P's] last several years have not been inspiring to anyone… but they are riding a trend that has impacted the market significantly and they are capitalizing on it.”

IDC expects the Big Data and analytics technology market, which totaled $113 billion in 2013, will grow at a compound annual growth rate of 11% over the next 5 years.


Israel’s SiSense sees surging demand for data analytics software

May 28th, 2014

Business intelligence software provider SiSense said it expects sales to triple in 2014, boosted by soaring demand from small- and medium-sized businesses seeking to analyze growing amounts of data.

Israel-based SiSense’s software helps companies understand their data, enabling non-technical staff to connect multiple data sources and prepare professional reports.

SiSense Chief Executive Amit Bendov said a number of trends are driving this $20 billion a year market. The volume of data is outgrowing the capabilities of existing software and companies are increasingly demanding that employees have facts and data from various sources at their fingertips during meetings and when making decisions.

“Our sales growth tripled three years in a row and will continue to triple this year,” Bendov said, adding that the firm’s sales are in the high single-digit millions of dollars.

“Our goal is to invest every dollar we make in growth. We’ll be profitable in 2015,” he told Reuters.

SiSense, which has offices in Tel Aviv and New York, plans to open an office in Silicon Valley by early next year, when it will also expand in Europe. About 70 percent of its sales are in the United States and clients range from small firms to individual departments at eBay, Carlsberg and ESPN.

Since the 1990s, several companies have been providing business intelligence technology, including IBM’s Cognos, SAP’s BusinessObjects and MicroStrategy, one of the few remaining independent providers.

In the mid-2000s, companies such as Qlik Technologies and Tableau Software – which went public last year – created products using in-memory technology that were simpler and faster to run, Bendov said.

The drawback was that a computer’s memory is limited in the amount of data it can process. SiSense sought to address that limitation by using data inside chips that can store more memory.

The company, which raised $10 million last year from venture capital funds Battery Ventures, Genesis Partners and Opus Capital, says its goal is an initial public offering.

“If we continue this growth pace we’re seeing, we’ll be getting there pretty quickly,” Bendov said.


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