Two software companies plan Austin expansion

August 17th, 2012 by Rahul Leave a reply »

Two software companies — one based in Virginia and the other in Canada — are expanding their Austin operations to be closer to their technology customers here.

Eloqua Inc., which is based in Vienna, Va., has moved into new offices in the Domain in North Austin that will allow it grow from its current 22-person workforce to about 50, the company said.

The company, which raised $92 million in an initial public offering this month, sells software that helps businesses gauge the effectiveness of their marketing campaigns. Its customers include American Express, McAfee and the NBA’s Miami Heat.

In Austin, Eloqua is hiring in product management, marketing, sales, professional services and customer experience. It has about 400 employees worldwide.

The company set up shop in Austin several years ago with one employee who worked remotely. As its customer base here has broadened, so has its staff.

“We like to grow where our customers are growing, and that’s what is happening in Austin,” said Susan Nagy, manager of talent acquisition at Eloqua. “By opening a flagship office, our customers will have a place to come so we can work together more closely.”

The company’s customers here include National Instruments, Dell Inc. and Austin divisions of Hewlett-Packard and Advanced Micro Devices.

Meanwhile, Vancouver-based Tasktop has opened its first U.S. office in Austin at 524 N. Lamar Blvd. The company creates software that automates the software development process and improves collaboration across large companies.

“Almost every one of our partners has a presence in Austin, from big companies like IBM to small startups,” said Neelan Choksi, who is Tasktop chief operating officer and is based here. “When I need to go talk to partners, I can have lunch with them.”

Tasktop will handle software development in Vancouver, and marketing, sales and business development in Austin, Choksi said.

The 47-person company has three Austin employees and plans to add up to six more in over the next year, he said.



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