To gain a competitive edge, modern content management systems and portals must leverage the latest mobile and TV trends. Elinext Group today announced that it advances CMS and portal software solutions integrated with mobile phones, tablets and Smart TV.
The entry into the new niche corresponds with the expansion of the company’s technological capabilities to drive innovation across the IT domains.
“We have gathered ample experience in development of websites and content managements systems, including m-Commerce CMSs (b2b solutions), mobile corporate websites and mobile collaboration websites (b2e solutions). Nowadays we provide CMSs optimized for all mobile platforms, including iPhone, iPad, Android and Windows Phone”, said Elinext CTO Vladimir Antonovich.
Elinext Group’s mobile-optimized CMS solutions support location-based content delivery. This helps convey information to end users around the world in accordance with their physical location. It might contain news for a specific region, advertisements, maps and more. The content management system has a number of mobile templates as well as integration with social networks and analytics services.
The mobile module of the CMS can be easily integrated with the full version of a website, having a separate or a common administration panel, whereas the latter represents a centralized management system for all types of content: web, mobile and TV.
Smart TV CMS, being like mobile CMS either a full value detachable part of the CMS or its integrated module, can help organize, manage and share content on Smart TVs. That helps embrace full control of a website or portal from TV, manage video and audio streaming as well as make use of news and RSS reader.
The social Smart TV module of the CMS allows real-time collaboration, letting multiple users create and share their own video streams.
Additionally, the CMS incorporates an E-commerce and advertising management tool. This feature allows buying goods directly from the TV screen as well as deploying specifically targeted advertising campaigns to promote products. The so-called ‘content-based advertisement delivery’ makes it possible to show ads depending on the subject domain of the transmitted content.
“The CMS of Elinext Group allows running various widgets while watching TV programs. And you can enjoy the whole process of content management on the widescreen TV”, said Elinext Chief Khoa Nguyen.
The innovative approach offers new opportunities for administration of small, midsize and large businesses in financial services (banking portals, stock exchange portals), tourism (travel portals, cultural portals), education (knowledge portals, online libraries), entertainment (game portals, video portals), etc.