Oracle outlines strategy for mid-market in India

May 17th, 2012 by Rahul Leave a reply »

Oracle has announced its partner-led-strategy to offer affordable and integrated technology solutions for the mid-market segment in India.

As part of this strategy, Oracle is leveraging its ecosystem of partners to increase adoption of Oracle Database Appliance (ODA), an engineered system consisting of hardware and software that saves mid-sized companies/departments time and money by simplifying deployment, maintenance, and support of high availability database solutions.

The Oracle Database Appliance provides a lower capacity entry into Oracle’s portfolio of engineered systems. Commenting on the company’s strategy to target this segment in India through partners, Niraj Kaushik, senior director, Alliances and Channels, Oracle India, said “Oracle Database Appliance s our latest product innovation to help mid-sized companies/departments easily deploy enterprise class IT infrastructure at an affordable price points. Partners are playing a pivotal role in our strategy to enhance the adoption of this product in India. In a highly collaborative selling approach, we are offering our valued partners with marketing, sales enablement, and customer intelligence support to accelerate their business more quickly than the market.”

Part of Oracle PartnerNetwork (OPN), these partner organisations include system integrators (SIs), Independent Software Vendors (ISVs), consulting organizations, resellers, value added distributors (VADs) and platform providers. With Oracle Database Appliance, the company claims that a DBA can deploy a high-availability clustered database system in about two hours.

Most mid-sized organizations face financial and technical expertise challenges when acquiring and maintaining enterprise class IT infrastructure. With ODA, Oracle is addressing these challenges by bringing an Engineered System within the reach of these organizations by lowering the entry barrier (CapEx) as well as the expertise (OpEx) needed for delivering highly available enterprise-class IT infrastructure.

Mid-sized organizations and cost conscious LOBs (departments) within big organizations can also successfully deploy Oracle Database Appliance as a standardized cloud building block for achieving cost and operational efficiencies while delivering highly available and agile IT infrastructure to ensure business continuity and meet dynamic business needs.



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