FeedXL.com has been recognised among Australia’s most innovative organisations, winning the Australian Business Award for ‘Best Software Product’ in the services to agriculture category in 2011.
This award recognises products that demonstrate superiority and offer a point ofdifference from their competitors. Commenting on the win, Dr Nerida Richards said“this is a very welcome pat on the back for our team. We have literally been workingout of our respective garages for the last 5 years to bring FeedXL to the standard itis today. It reinforces our commitment to developing horse nutrition software that istechnically superior and very easy to use by anyone involved with horses.
Launched to the Australian market in 2008, FeedXL has since expanded to New Zealand,South East Asia, the Middle East, USA, Canada and Mexico and is on the verge of beingreleased in the UK. “Amazing feedback from happy customers has always been ourgreatest reward, and this award simply adds to the pride that we have in the productwe have created” said Rod Vagg, FeedXL’s software developer.
Until recently only veterinarians or equine nutritionists could accurately identifyvitamin or mineral deficiencies in a horse’s diet or advise horse owners on the bestbalanced diet for their particular horse. But with FeedXL.com, horse owners andtrainers don’t need to call in the specialist vet or nutritionist to benefit fromtheir knowledge. The innovative FeedXL website makes it possible for everyone with acomputer to formulate balanced and cost effective diets for horses of all breeds, inall disciplines and in all stages of life.
The Australian Business Awards challenges the full spectrum of private, public andnon-profit sector organisations in Australia through its comprehensive business andproduct award categories.
Now in its sixth year, the Australian Business Awards program recognisesorganisations that demonstrate the core values of business excellence, productexcellence, corporate responsibility, sustainability and commercial success in theirrespective industries. A total of 103 recipients were honoured from the 928organisations that participated in the 2011 Awards.
Tara Johnston, Program Director of the Australian Business Awards, said the standardof entries for 2011 was a testament to the strength and resilience of the Australianeconomy.
“Australian businesses continue to adapt business processes, invest in productdevelopment and develop dynamic e-business initiatives that increase productivity andquality standards for all. The Australian Business Awards provide a welcomeopportunity for organisations committed to business and product excellence to receiverecognition throughout their respective industries for driving positive businessoutcomes,” said Johnston.
The product award categories are open to all products available in Australiadelivered through the private, public and non-profit sectors and are evaluated inaccordance with a number of key criteria, including performance, technology, visualappeal, cost-effectiveness, benefits to the user, sustainability and compliance.

