Now that William Hill, an English sportsbook with software that rivals Fortune 500 companies, has bought up the Leroy’s chain, what will happen to the betting software used in Las Vegas and surrounding cities?
In April William Hill went on a shopping spree buying up 3 Nevada gambling companies.
“It’s a bittersweet moment, but one that will definitely benefit the state of Nevada, the sports book industry and the expansion of sports interest,” said Vic Salerno, the CEO of Leroy’s, one of the companies William Hill purchased. “It’s almost 33 years to the day that Leroy’s born and has been the love of my life. At the same time this is an exciting time going forward.”
Cal Neva CEO Jeff Siri said in April that the acquisition would not change what his betting software currently offers its customers.
“The Cal Neva and Leroy’s brand will stay,” Siri said. “Working with Vic and the William Hill brand takes sports betting to a new level. We will have in-game wagering to offer an industry that has grown 11 percent in locations.”
The takeover is currently awaiting Nevada Gaming Control Board approval, which should take approximately 12 to 18 months.
But whether a betting software change happens or not, all other sportsbooks will now be looking to William Hill for the future.
There are 183 sportsbooks in Nevada, and the Leroy’s, Cal-Neva and Lucky’s account for 115 of those.
Most of the Nevada sports books use the CBS system to take the sportsbook wagers, and CBS is subsidiary of American Wagering (AWI), the parent company of Leroy’s that was included in the William Hill purchase.
So if any of the 68 remaining sportsbooks are using CBS, whatever William Hill wants, will affect how their sportsbook software works, and their information may become William Hill’s information.
Betting software giant Playtech currently owns a 29% share in William Hill, and have recently come to an agreement that they will not partner with any of the British sportsbook’s competitors in the UK.
It will be interesting to watch how the Nevada sports gambling landscape changes in the coming years.
Source:http://www.bookmakersinc.co.uk/betting-site/betting-software-how-willwilliamhillaffectnevadasportsbooks/
