Taibei-Maction Technologies Inc. (PAPAGO brand), the largest GPS map developer in Greater China and Southeast Asia, recently claimed to have won orders from the Chinese automaker BYD Co., Ltd.
Maction already supplies navigation software to South East (Fujian) Motor Co., Ltd. (SEM) in China, an auto-production joint venture between Fujian Motor Industrial Group (FJMG) of China and China Motor Corp. (CMC) of Taiwan (of Yulon Group). With the new order from BYD, some institutional investors estimated that Maction will ship up to 210,000 sets of navigation software in 2011.
Industry insiders said that Maction has been aggressively exploring the huge navigation software market in China, and the Taiwanese company is expected to receive more orders in the future.
In Taiwan, some Nissan models locally assembled by the Yulon Group also adopt navigation software supplied by Maction. Industry sources said such cooperation tie might help Maction to supply products to LUXGENs, Yulon`s own-brand cars that will be mass-produced in China by Dongfeng Yulon Motor Co., Ltd. in the second or third quarter of 2011.
A senior executive at the leading navigation-device maker Garmin pointed out that about 7% out of some 15 million new cars sold in China in 2010 are equipped with GPS, meaning there is very big growth potential for automotive navigation products.
In addition to map software products, Maction has also launched own-brand portable navigation device (PND) products. In Asia, Maction has directly or indirectly supplied software products to car makers such as Volkswagen, Audi, Volvo etc.