Affiliate marketing software provider Network Media Services has announced that Microgame S.p.A, Italy’s leading online gaming provider, has signed a multi-year license agreement to utilise the company’s EGaming Affiliate System Software (EGASS).
Under the agreement , Microgame’s more than 135 licensee brands will have access to Network Media’s affiliate marketing solution, EGASS, which offers a comprehensive suite of powerful features, functions and integrated business management tools to effectively build, manage, optimize and control gaming operators’ affiliate marketing business.
“We are delighted that Microgame has chosen the EGASS solution for all its licensees affiliate programs,” said Network Media’s managing director, Ian Jewers. “Microgame is Italy’s market leading EGaming Company with more than 135 licensee brands and 1.8 million player account registrations. We look forward to working closely with such a dynamic, forward thinking and successful company.”
Fabrizio D’Aloia, president and CEO of Microgame, said: “For Microgame the cooperation with Network Media is strategic because EGASS allows us to provide our clients with a powerful and complex instrument to manage their affiliates with a direct approach to the users. This is an important alternative to the affiliate management system which our gaming platform BOS presently offers to our clients for the management of their point of sales (PDC) networks.”
UK-based Network Media Services officially launched its EGASS affiliate system software earlier this year and has since signed licence agreement with the likes of Mahjong-Affiliate.com, CasinoAgents.com, Lanzerac Holdings, and eRupublik.com.
Source:http://www.gamingintelligence.com/business/10024-italys-microgame-signs-affiliate-software-deal-with-network-media
