Informatica Corporation (Nasdaq:INFA), the world’s number one
independent provider of enterprise data integration software, today
announced the Informatica Customer Centricity tour in North America.
This multi-city road show will focus on educating business and IT
leaders across enterprises to empower sales, marketing and channel
teams to maximize account revenue and optimize channel operations
through the use of master data management (MDM) as well as
complementary capabilities of the Informatica Platform including Data
Integration, Data Quality and B2B Data Exchange.
Reliable Business-Critical Data Views Lacking
In most organizations, customer-facing teams do not have immediate
access to the critical business views they require to serve customers
and make relevant cross-sell and up-sell offers because of a lack of
accurate information that connect sales territories and an
ever-changing extended networks of channel partners. Hours are wasted
hunting for and reconciling global customer accounts in numerous
subsidiaries and divisions, as well as locations and contacts for each.
Organizations struggle to pull information in different formats from
multiple systems about each customer account’s adopted products and
services to determine relevant offers, and to make sure all the
information is accurate. And day-to-day channel operations are impacted
by difficulties exchanging critical business information with partners.
Master Data Management: Core Foundation for Customer Centricity
Attendees at the Informatica Customer Centricity seminar will have the
opportunity to hear more about the data challenges faced by many
enterprises and how Informatica has helped them to better leverage
their data by implementing solutions for maximizing the value of their
critical customer, channel and product data.
Informatica executives and experts from AutoTrader.com, Infosys and
3sage Consulting will share success stories and best practices for
implementing customer centricity solutions. They will share how
Informatica enables companies to improve operations and increase
revenue with business-user access to reliable and related
business-critical data. Registrants will understand how MDM provides an
authoritative view of customers, and their products and services,
together with the channels they buy through in order to better serve
customers and make more relevant cross-sell and up-sell offers. They
will also understand how to leverage the complementary capabilities of
the Informatica Platform for Data Integration, Data Quality as well as
B2B Data Exchange.
The Customer Centricity tour follows on the heels of a successful
50-city Informatica 9 World Tour during the first half of 2010.
Source:http://www.itnewsonline.com/news/Informatica-Launches-18-City-Customer-Centricity-Roadshow-Across-North-America/20888/8/3
