Apple is famous, or infamous, for not working well with others. It would rather make its own digital music player than let iTunes play on a different device. Ping doesn’t connect to Facebook. Flash won’t play on iPads.
In what appears to be a first, Apple [AAPL 264.064 6.254 (+2.43%) ] opened up iTunes software system to BridgeCo, a software company that embeds chips in stereo equipment which allow users to seamlessly stream music wirelessly from a mobile device.
BridgeCo worked with Apple on its new AirPlay, where anyone with an iPod, iPhone, or iPad will be able to walk around his or her home and wirelessly send music from iTunes to receivers made by Denon, iHome Audio, Marantz, JBL, and Bowers & Wilkens. Unlike past products which did something similar, this is not a third-party reverse engineering workaround which has to be reworked every time Apple has a software update.
Source:http://www.cnbc.com/id/39062683
