U.S. software giant Microsoft is keeping an eye on rival Apple and plans to emulate some of the smaller company’s successes, leaked documents show.
Technology journal Cnet News said leaked documents from a meeting with computer makers in April show Microsoft, as it develops its next operating system software — Windows 8 — is looking for ways to have its computers boot up as fast as an iPad or an iPhone, which is almost instantaneous.
The firm is also looking to emulate Apple’s technique of using the iPhone as a distribution system.
One slide in the presentation given to computer makers says “How Apple Does It: A Virtuous Cycle.” The same slide says, “Apple brand is known for high quality, uncomplicated, ‘It just works.’”
“This is something people will pay for!” the slide says.
Source:http://www.upi.com/Business_News/2010/07/02/Microsoft-keeps-an-eye-on-Apple/UPI-11791278100358/
